Sales leadership that
feels like clarity.
We are your fractional VP of Sales. From hiring your first A-player to building a repeatable revenue engine, we bring strategy and structure to the chaos of scaling.
The challenges we solve
Most B2B companies struggle with the same critical sales challenges that cap their growth potential
Inconsistent Revenue
Your pipeline is unpredictable. Some months you crush it, others you scramble. You need a systematic approach that delivers consistent, scalable results and accountability for execution.
Wrong People in Seats
Hiring salespeople is a gamble. Bad hires cost you time, money, and momentum. You need a proven assessment and hiring framework.
No Strategic Direction
Your team is working hard but not smart. Without clear sales strategy, consistent coaching, and leadership, they're spinning their wheels instead of closing deals.
Our solution: Strategic, hands-on sales leadership
We don't just consult—we execute. As your fractional VP of Sales, we work directly with your team to build processes, coach reps, manage pipeline, and drive measurable revenue growth. Think of us as your part-time sales executive who's been there, done that, and knows exactly how to scale B2B sales.
Three core services
Strategic, tactical, and proven approaches to transform your sales organization
Fractional Sales Leadership
Get executive-level sales leadership without the full-time cost. Perfect for companies that need strategic guidance to scale revenue.
- Strategic sales planning & execution
- Sales team coaching & development
- Pipeline management & forecasting
- Weekly pipeline reviews & coaching
- Board & investor reporting
Sales Assessments
Uncover exactly what's working and what's broken in your sales operation with our comprehensive diagnostic framework.
- OMG sales evaluations (Certified Partner)
- Team dynamics & collaboration review
- Process & methodology evaluation
- Technology stack optimization
- Actionable 90-day improvement roadmap
Sales Hiring
Stop rolling the dice on sales hires. Use our proven framework to identify, attract, and onboard A-players who will actually perform.
- Role definition & candidate profiling
- Behavioral & skills-based interviewing
- Predictive assessment tools
- Structured onboarding programs
- 90-day performance tracking
Real results, real growth
Here's what happens when you combine strategic leadership with systematic execution
B2B Product Company
A mid-market product company struggling with inconsistent pipeline and underperforming reps. We implemented our fractional sales leadership model and transformed their operation in 6 months.
- Built repeatable sales process from scratch
- Introduced consultative selling methodology
- Held team accountable to key behaviors
- Weekly pipeline reviews & coaching
Chris Perry
I've been very fortunate to get to wear a lot of hats over the years. I've gone from various entry level sales positions to buying, growing, and selling a company. I've been an American diplomat overseas. I've worked with hundreds of salespeople and sales leaders across multiple continents helping them level up their skills and get their organizations and strategies in alignment with their goals and values.
More important than any of that, I am blessed to be the husband to an amazing partner, and father to two incredible kids. In my off time, I can usually be found outside on a trail with a camera, or hovering over a coffee writing about technology.
Questions? We've got answers
What is fractional sales leadership?
Fractional sales leadership provides part-time, senior-level sales executive expertise without the cost of a full-time hire. We work 5–15 hours per week helping companies build sales strategies, coach teams, and drive revenue growth during critical scaling phases. Think of it as having a VP of Sales on your team, but at a fraction of the cost.
What size companies do you work with?
Our sweet spot is B2B companies with $2M–$40M in annual revenue: startups scaling their first sales team, mid-market companies hitting a growth plateau, and established businesses tightening up their sales operations. For sales hiring, we've gone well beyond that, helping companies with $2M–$400M in revenue. If you're outside these ranges but think we could help, book a call anyway—we're flexible.
How quickly will we see results?
Most clients see measurable improvements within 30-60 days. Quick wins like process refinements and pipeline management typically show impact immediately. Deeper changes like team development and strategic repositioning deliver compounding results over 6-12 months. We focus on both immediate wins and sustainable long-term growth.
What makes your approach different?
We don't sell one-size-fits-all solutions or generic frameworks. Every engagement starts with deep assessment of your specific situation — including OMG sales evaluations, since Chris is an OMG Certified Partner. We combine strategic thinking with tactical execution, and we're not afraid to roll up our sleeves and work alongside your team. Plus, we measure everything and hold ourselves accountable to real revenue outcomes, not vanity metrics.
Do you work remotely or on-site?
Both. We're based in Austin, TX. Most of our work is done remotely through video calls, collaborative tools, and regular check-ins. For strategic planning sessions, team workshops, or critical initiatives, we can work on-site. We're flexible and adapt to what works best for your team and situation.
Ready to transform your sales performance?
Book a free 30-minute consultation to discuss your sales challenges and explore how we can help you achieve your revenue goals. No pressure, no pitch—just honest conversation.